College athletics changed.
The financial playbook did not.
Friends Wealth Management is building an Athletic Credit platform designed to originate, structure, administer, and commercialize university-directed credit opportunities.
This is not another donation platform.
It is not a collective.
It is not private equity.
It is another option.
Friends Wealth Management is seeking non-binding indications of interest from family offices and strategic investors.
Friends Wealth Management is seeking non-binding indications of interest from family offices and strategic investors.
The contemplated strategic investment would be in Friends Wealth Management, the platform company.
The company's contemplated business model includes:
The class, rights, preferences, valuation, and other terms of any strategic investment remain subject to updated definitive offering documents.
A strategic investment in Friends Wealth Management would not be a direct investment in a university, project-specific vehicle, promissory note, or athlete.
If successfully developed and commercially launched, the contemplated Friends Wealth Management business model may include:
Potential economics associated with sourcing and structuring completed project-specific transactions.
Potential recurring economics associated with administration, oversight, reporting, and ongoing platform services.
Potential licensing or service economics associated with proprietary workflow, assessment, and reporting infrastructure.
Potential commercial relationships with universities, capital providers, administrators, technology providers, and other strategic participants.
Universities are being asked to manage revenue sharing, facilities, roster economics, rising operating costs, conference instability, donor fatigue, and the long-term protection of women's and Olympic sports.
All at once.
The traditional choices remain limited: ask donors for more, rely on conventional institutional borrowing, reduce programs and services, or surrender economics and influence to outside capital.
Friends Wealth Management is being built around a different question:
The objective is to create a disciplined institutional-credit alternative that allows universities to define their needs while preserving institutional control.
FRACS™ is the contemplated strategy through which separate investment vehicles would fund defined, university-directed credit opportunities.
Each future opportunity would be evaluated, structured, documented, and administered independently.
The institution defines the authorized use of proceeds and participates in establishing the structure appropriate for the opportunity.
Each vehicle would be tied to a defined borrower, purpose, rate, term, repayment structure, risk profile, and set of definitive documents.
The contemplated model is based on institutional repayment capacity, documented obligations, independent review, and ongoing administration.
No individual athlete would be the borrower, collateral, security, or investable asset.
The contemplated operating model separates evaluation, approval, compliance, administration, and capital release through a documented control process.
AIP™ - Athlete Investment Profile
Explainable roster intelligence intended to evaluate performance, role trajectory, marketability, engagement, reputation, commercial fit, compliance risk, conduct, and institutional fit.
RAR™ - Risk Assessment Rating
An explainable institutional confidence framework intended to evaluate revenue resilience, ticket demand, donor dependency, facility obligations, institutional financial health, conference position, program stability, repayment sources, and governance.
Human review of the proposed borrower, purpose, structure, repayment sources, risks, and supporting information.
Review of the proposed structure, disclosures, investor requirements, documentation, and applicable legal and regulatory considerations.
Independent administration, documented conditions, controlled capital release, and auditable reporting.
The contemplated strategic investment is in Friends Wealth Management, the operating company being built to originate, structure, administer, and commercialize the Athletic Credit platform.
Develop institutional relationships and identify defined university-directed credit opportunities.
Coordinate proposed borrower, use, term, repayment structure, risk allocation, and definitive documentation.
Apply explainable institutional and roster-intelligence frameworks supported by human review.
Coordinate independent administration, reporting, documentation, and controlled capital release.
Develop the infrastructure required to support repeatable evaluation, workflow, oversight, and reporting.
Build relationships across universities, athletics, capital providers, technology, legal, compliance, and administration.
The strategic investment would support the platform company. Future project-specific investment vehicles would remain legally and economically separate.
Future project-specific investment vehicles are intended to fund defined, university-directed credit opportunities.
Each future vehicle would have its own:
A strategic investment in Friends Wealth Management would not be a direct investment in a university, project-specific vehicle, promissory note, or athlete.
No future project-specific investment opportunity would be available merely because an investor expressed interest in Friends Wealth Management. Every future offering would require its own evaluation, documentation, disclosures, eligibility determination, and investment decision.
John Fremont-Smith is the founder and Chief Executive Officer of Friends Wealth Management.
His career spans more than two decades across asset management, institutional distribution, private markets, financial advice, and business development. Across his career, he has been responsible for more than $3 billion in territory sales and net flows.
John was a member of the Boston University Division I football team and the 1993 team that went 11-0 in the regular season and won the Yankee Conference and Lambert Cup. He has also spent approximately a decade coaching youth sports and raising two sons inside the same athletic system Friends is being built to serve.
Friends Wealth Management grew from the intersection of those experiences: finance, athletics, parenthood, coaching, and the belief that college sports needs another financial option.
Series 65 Investment Adviser Representative
Fremont-Smith & Co LLC d/b/a Friends Wealth Management™ is a Maryland-registered investment adviser.
Registration as an investment adviser does not imply a certain level of skill or training.
Friends Wealth Management is seeking conversations with family offices and strategic investors who understand the opportunity to help build a new institutional-credit platform from the ground up.
John Fremont-Smith
Founder and Chief Executive Officer
john@friendswealthmanagement.com
410-707-9230
Preliminary Rule 506(c) communication for discussion purposes only. Non-binding indications of interest only. No offer to purchase can be accepted and no funds will be accepted at this stage. Any future sale will be made solely through updated definitive offering documents and only to independently verified accredited investors. Investing involves substantial risk, including the possible loss of the entire investment.
This website contains forward-looking statements, including statements regarding contemplated products, services, operations, partnerships, revenue channels, technology, investment vehicles, and future commercial activity. These statements reflect current plans and expectations, involve substantial risks and uncertainties, and are not guarantees of future performance. Actual results may differ materially. Friends Wealth Management is a development-stage company, and there can be no assurance that any contemplated product, platform, transaction, partnership, or revenue channel will be successfully developed or completed.
© 2026 Fremont-Smith & Co LLC d/b/a Friends Wealth Management™. All rights reserved.
THE CAPITAL MARKETS INFRASTRUCTURE FOR THE NEXT ERA OF COLLEGE ATHLETICS.